Social Media Analytics

Case Study 1

Platform: Instagram

Client: R.R. Creatives

Goal: Increase profile visibility, engagement, and follower count using visual storytelling and short-form video content (Reels).

Strategy Overview

  • Leveraged Reels and Event Highlights to drive reach among non-followers

  • Focused on high-energy, community-based content to boost shares and saves

  • Used trending sounds, captions, and posting consistency to gain algorithmic traction

Case Study 2

Client: UCOSIGMAS

Project: The MAB Labor Day Cookout Campaign

Platform: Instagram

Goal: Increase profile visibility and engagement to help boost attendance for an upcoming fraternity event.

Strategy Overview

To generate hype and improve digital reach for the event, we implemented a short-term organic content campaign:

  • Revamped the page layout and highlight covers for stronger first impressions

  • Created high-quality event graphics and recap reels

  • Posted consistent, high-energy visuals

  • Used Instagram Stories, tags, and audio trends to increase daily interaction

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