Social Media Analytics
Case Study 1
Platform: Instagram
Client: R.R. Creatives
Goal: Increase profile visibility, engagement, and follower count using visual storytelling and short-form video content (Reels).
Strategy Overview
Leveraged Reels and Event Highlights to drive reach among non-followers
Focused on high-energy, community-based content to boost shares and saves
Used trending sounds, captions, and posting consistency to gain algorithmic traction
Case Study 2
Client: UCOSIGMAS
Project: The MAB Labor Day Cookout Campaign
Platform: Instagram
Goal: Increase profile visibility and engagement to help boost attendance for an upcoming fraternity event.
Strategy Overview
To generate hype and improve digital reach for the event, we implemented a short-term organic content campaign:
Revamped the page layout and highlight covers for stronger first impressions
Created high-quality event graphics and recap reels
Posted consistent, high-energy visuals
Used Instagram Stories, tags, and audio trends to increase daily interaction